Antecedents and Consequences of Market Orientation in Retailing
نویسندگان
چکیده
منابع مشابه
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در این تحقیق به مطالعه وجود انتخاب نامساعد(کژ گزینی) در بازار بیمه درمان تکمیلی ایران پرداخته شده است. داده های مورد نیاز توسط پرسشنامه و به روش نمونه گیری خوشه ای جمع آوری شده است. پرسشنامه ها در میان افراد شاغل ساکن شهر تهران توریع شد. در این تحقیق با استفاده از تخمین دو مدل لجستیک و به دست آوردن ضریب همبستگی میان تقاضای بیمه درمان تکمیلی و رخداد خسارت به بررسی موضوع مورد نظر پرداخته شده است....
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2016
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.18.2_53